Buy South Australia. I’ve been working on this campaign for months with Laura@Showpony and am delighted to see it out and about. The job had several phases, and was comprised of many images which fell into 3 categories; Businesses, General population and Seafood. I’ve selected a few from the Business and a few from the Seafood category.

The images feature real people running real businesses.

The Seafood campaign features former Adelaide Crow and passionate fishing media identity Ned McHenry, legendary South Australian chef Maggie Beer, Adelaide chef and restaurateur Andre Ursini and many other personalities.

The campaign will feature across television, radio, social, digital, print and outdoor advertising.