The ‘Reclaim your ID’ campaign creative sees a patient’s face portrayed utilising objects that have special meaning to them.
The goal was to develop three real list individual ‘life’ portraits of patients who have achieved normal lives with ID through holistic management. Our objective was to create a collage of possessions, mementos, emblems, motifs that define each person.
Creative will be rolled out to the following channels: Website, in-clinic posters, patient booklet, patient videos
Break With Convention
We created these 4 images from shots of talent and food supplied, which after retouching, we combined with the 3D glass scenes that we built.
We were after a graphic and clean look for the images, so when it came to the broken glass effect we steered away from slivers and small pieces and went for crisp sharp angles and a very bright colour palette. All the images needed to be very wide for outdoor and online/banners, so a massive amount of background glass effect was created.
We created this image from literally dozens of shots. It was a load of fun, especially deep-etching the 40 dogs for the background.
We had to design and build in 3D, 4 flies for an animation/tvc. Here's what they looked like as still objects before we animated. They each had to have a personality, though be all the same sort of fly, so couldn't deviate too much from the obvious features and colours. The animation is also embedded below.
Built this image out of multiple shots of stadiums, grass, Johnathan Thurston, a bus and a dude.
We had to create the robe for the little 3D dragon, and embed him in the scene by re-lighting him and adding shadows and colour adjusting. We also retouched the background and main talent.
Here are a few images we helped create for the energy company RED. A very definite colour treatemnt and effects grade was the brief for this campaign, in which there were 12 final images in total. The campaign idea was to use real people from the region and for us to give them a "look" to emphasize their uniqueness.
There were lots of cars in this campaign. As the background wasn't yet designed, I just stuck them on a grey grad which the agency could swap out when they needed to. Lots of individual panel retouching done and lots of care taken with the cars lines and gradations/reflections on panels. Photographer Daniel Herrmann-Zoll
Created this for BMW and Oglivy Melbourne, and as you can see, it was designed to wrap around the light-rail tram. Lots of image sourcing was required then stitching all together in a very quick time frame.
Here's a very simple animation we did for the web and a print image.
This was a fun one. Simple and bold as you can see. Some attentive masking was required and plenty of clean up and grading.
We were given a very definite style guide to follow on this job, which we did. The job entailed things like; background/foreground extension, colour corrections, masking, blurring, clean up and a bunch of other tweaks.
We were commissioned to create a number of 3D objects for a Star Casino promotion. Bright and a little bit comical was the brief.
We created this for a Toyota ad. Not sure if it ever ran but we liked making it, so here it is. Water drops are always interesting to work with but in this case we had to make the car look like it was crying, so it needed to be an exaggerated drop.
We created these images of the Schweppes logo with bubbles and splashes for the end-frame of a TVC and print. The bubbles and splashes that framed the logo we designed to compliment the logo shape and not dominate it. Then a few seconds of movement was added along with the atmosphere for the TVC.
The challenge was to get the "energy" right as well as create interesting shapes that suggests a clean and refreshing experience. The images were use for print, outdoor, TVC and a 15 sec animation for DOOH.
We helped create many images for a summer fashion campaign for shopping center complexes. It involved clean up, combining elements, creating backgrounds, fixing shadows, retouching skin, hair, fabrics/patterns and helping to establish the look.
Here we were asked to create an Isometric illustration for a mining company. The levels had to be done individually, so each of the floors could be pulled apart and stand alone.
We retouched these images from frames supplied off the latest Colorbond TVC. The job mostly entailed clean-up, sharpening and grading but in some cases photo-library shots were combined with the originals to help complete the image.
"Every 15 minutes an Australian child is abused."
We were very happy to be invited in on this project, both for obvious social reasons and for the craftwork involved.
Its a combination of 3D and stock photography. We were after a more illustrative effect with the image, not just straight "out of the can" 3D. We achieved this using stock photography and adding it to the 3D elements, then illustrated/retouched the two together. The image has become the key element across a range of medias.
Art Director: Scott Zuliani
Creative Director: Steve Back
So the idea was really simple, take images shot by Ian MacPherson and create broken shells of the models sitting, and add smoke. We 3D'd them as sitting people and then broke them down the middle, scattering the bits near by. We also made the backgrounds and enhanced the talent overall.
We created these images in 3D, including the mans bodies, however the females body was photographed. We animated them as well, which you can see in our motion section.
Heres a few images for a campaign we did for McCanns recently. Clean up of talent and combining with backgrounds plus grade.
We created these images from stock supplied. We extended the images for massive DOOH billboards, which entailed recreating much of the backgrounds.
These packs and backgrounds were created in 3D
Sometimes we have to visualize small themed spaces for "pop-up" type kiosks for shopping malls or upcoming major events. These are done just as visuals only to get sign off from client as to what could be built. Here are a few we've done.
Make your own Hot Cross buns
A refined reading room
A ladies afternoon tea room
A Sydney Waters drinking bar
A hairdresser and a James Boags tent, just to name a few...
Defence Housing Australia.
We placed these people onto backgrounds and then performed a little surgery to make their faces line up as well as make them look alike then colour adjustment to make it all pretty.
We created these images for an ongoing Newcastle Permanent print, outdoor and online campaign. Sky writing image we used a library image for the plane and the rest we illustrated.
We retouched these 5 ads for a new exercise clothing brand called KIT. General clean up to talent and creating one hero background we dropped all talent onto, clothing adjustments, colour treatment and logo positioning onto clothes.
We created this image for a new travel vaccine for the pharmaceutical market. We shot the legs and foreground elements in the studio, then made the tables, chairs, umbrellas, etc in 3D. The retouching was quite involved and required stock images for the background.
Cheaper than going overseas, but not as much fun.
For this job we had to extend the images, change some of the panels of the car, replace dials and screens, change the colours of some elements and add movement blurs to backgrounds.
Created this H&R Block image in 3D for outdoor use. Its called Attraction and has thousands of little accountant Zombies running towards the light of a dollar coin.
We created this great little character from a 2D logo supplied. We rigged him for an animation, which you can see in our motion section.
We retouched many images to help create this campaign. It has 16 images (some made up of many parts) combined to create 8 different ads. It was used for online, print and outdoor.
We created these 3 illustrations in 3D for the new TAB rewards card campaign. The trick was to get all the components to read individually as well as look good as one peice.
We created 10 of these creamy little clouds in 3D to look like those little graphic weather-map clouds we see all the time, but these ones are made out of sun-block. Nice idea I thought.
We loved retouching and grading these images. We were given good reference to follow and allowed some freedom too.
We created this in 3D, then retouched it to enhance the bottle, label, splashes and bubbles. This image was used Australia wide and aslo in Asia.
Telstra. Multiple images were used to make this ad for DDB.
Hino Trucks - The dashboard was done in 3D, the hands we photographed, the rest we made from library bits.
Loved working on this campaign for The Works Agency. Chris Searl shot it and Artist Title Management produced it. Lots of image over a short period of time. Guy Patrick - Art Director. Andy Pilkington as CD
Here are just a few of the many images we retouched for the latest Levis campaign for China, through FCB Shanghai. Shot by Chris Searl
Here are 3 images from the campaign we worked on for The Glue Society. Shot for the Vivid Festival by Toby Burrows.
Image created in 3D and then retouched.
Here are 6 images from 2 different campaigns. Multiple images combined for a simple and clean look. Shot by Sharyn Cairns for Domayne furniture.
I love this campaign. Here are 3 images we retouched for the print and online Colorbond campaign for 2015. They all were frames taken from the TVC's, with a few bits added and or reshaped, with backgrounds modified, replaced or extended.
Here are a few of the many ads we retouched for DDB Sydney and Telstra Corp. A combination of several images in each case with clean up and a simple grade.
We 3D'd the products and combined/retouched the other elements from online sources. We enhanced, extended and combined what we were given, then added the sun rays and colour treatment on top.
We created this exploding space in 3D but with a 2D graphic flat feel.
3D did most of the work here, with some Photoshop love on top.
2016 - We recently worked again with JimJam on some of this years imagery for Tasmania Tourism. Simple combining of images and enhancement. Nice to get off the mainland for a minute.
2014 - A playful series of images for Tasmanian Tourism. We ignored some laws of physics, perspective and nature; which you might have noticed, but all in the pursuit of fun.
We created these images for the launch of the new drink OH in 3D, with a bit retouching on top.
A combination of images retouched together and enhanced.
This image of a blood clot was created for the Heart Research Institute. The copy is about a middle aged man holidaying with his wife when the story stops due to a blood clot.
The challenge here was to bring 6 images together for the Mercedes F! team as congratulations if they won, which they did. Go team!
Self explanatory really. Some bits supplied, others found.