"Every 15 minutes an Australian child is abused."

We were very happy to be invited in on this project, both for obvious social reasons and for the craftwork involved.

Its a combination of 3D and stock photography. We were after a more illustrative effect with the image, not just straight "out of the can" 3D.  We achieved this using stock photography and adding it to the 3D elements, then illustrated/retouched the two together. The image has become the key element across a range of medias.
Agency: Joy
Art Director: Scott Zuliani
Creative Director: Steve Back