Put these together for Annika@Showpony for the SA Police Dept. Great project to be involved in.

A new campaign targeting young drivers, highlighting the life-changing consequences of committing road safety offences. The campaign message, ‘Lost your licence? Sucks to be you,’ highlights the lifestyle regression young drivers face if they lose their licence. Last year 81 per cent of drivers who receive an Immediate Loss of Licence penalties were young drivers (16-24-year-olds).

Agency: Showpony
Art Director: Annika Turon-Semmens
Photographer: Neasan McGuinness
Assist - Matt Hassett 
Producer: Alex O’Neil
Creative Director: Rory Kennett-Lister