We created these images of the Schweppes logo with bubbles and splashes for the end-frame of a TVC and print. The bubbles and splashes that framed the logo we designed to compliment the logo shape and not dominate it. Then a few seconds of movement was added along with the atmosphere for the TVC.
The challenge was to get the "energy" right as well as create interesting shapes that suggests a clean and refreshing experience. The images were use for print, outdoor, TVC and a 15 sec animation for DOOH.